In winter 2013 Taboola.com had a space of about 250sqm in Midtown Manhattan with about 22ppl. It was about minus 25 degs… The project in 28W23rd Street had a clear target. “Get into a huge 1800sqm floor that didn’t change much since the late 80’s, spend next to nothing $$$ and completely change the landscape”!!
I said “Guys we can accomplish” and indeed within 4 months of crazy work and many cross-Atlantic flights in the tourist section it was done!
After less than 2 years and with a team of 160ppl we had to relocate again. This time to a vacant new space in Broadway on Madison Park.