Taboola creates the “Around The Web” and “Recommended For You” boxes at the bottom of many webpages.  Additionally, it can recommend video content  or user-generated content.  Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic.  Marketers and brands bid for views of their content.  Then, an algorithm displays the advertiser’s content to certain website users based on the content the user is viewing, the content’s length and metadata, the user’s history, and other factors.  The most popular ad categories on Taboola are finance and fitness.  Taboola also has tools for publishers to remove offensive content and vet ads before they are displayed.